With the rise of the self-educating buyer and the fact that the vast majority of visitors to websites remain anonymous, every company today has a constantly growing website audience that they know little about and can’t target directly. For this reason, it has never been more critical for B2B companies to find ways to turn anonymous visitors into addressable prospects and serve them the relevant content that drives them to convert. This is what personalization is all about and it needs to be done throughout the buyers journey, across all channels.
We have developed a personalization maturity model to help B2B companies understand the initiatives and deliverables in each phase of personalization maturity and how to move to the next stage.
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