B2B marketers are all too familiar with personalization and its promises. Despite the increasing adoption of personalization, many are still unsure of how to make the most of their personalization efforts, how much content they need (or don’t need), the plethora of data available, and how to measure the all-important ROI factor.

After working for over 5 years with marketers at rapidly growing B2B companies, we’ve answered the most frequently asked questions to help you achieve effective personalization.

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